Innovations, creativity and entrepreneurship can give a new impetus to the development of society. Culture and creativity accounts for 3.1 percent of global GDP Economic development creative economy is one of the youngest and fastest growing sectors of the economy in the world. Culture and creativity account for 3.1 percent of global GDP and 6.2 percent of all jobs. The export of cultural goods and services doubled in cost compared to 2005 and in 2019 amounted to $ 389 billion. such data lead to the UN on World Creativity and Innovation Day. It is celebrated on April 21 by the decision of the UN General Assembly. what is the creative economy u creative creative creative creative creative There is no single definition of the economy. This is a developing concept, which consists in the interaction of human creativity and ideas with intellectual property, knowledge and technologies. In fact, this is an economic activity based on knowledge, on which the “creative industry” is based. The creative economy, which includes audiovisual products, design, new media, performing art, publishing and visual arts, is the transforming sector of the global economy in terms of income, creating jobs and export revenues. Culture is the most important component of the development of society. ~ 60 > Creativity and culture have significant intangible value, which contributes to inclusive social development, dialogue and mutual understanding between peoples. Today, the creative industry is one of the most dynamic sectors of the global economy, providing developing countries with new opportunities. ~ 60 > 60 ~ strong > new impulse to achieve global goals ~ 60 > on World Creativity and Innovation in the UN they recall that innovations are necessary for the use of the economic potential of nations. Innovations, creativity and entrepreneurship can give a new impetus to achieve sustainable development goals. ~ 60 > they can contribute to economic growth and creation of jobs, and can also expand opportunities for all, including women and youth. Innovations and entrepreneurship can provide a solution to some of the most pressing problems, such as poverty and hunger. Human creative and innovative activities both at the individual and group levels become the source of the well -being of the world population in & nbsp; XXI century.