In 2024, Zhanar became one of the 25 participants in the mentor program, organized by the UN Development Program, which supports rural women in the development of ecotourism. History of Zhanar: Daunchifting in Kazakhstani Economic development several years ago, Zhanar and her husband Kanatbek made an important decision for themselves – to leave a dynamic life in the capital of Kazakhstan Astana and move “to Earth”. Today, they spend most of the time on their farm 120 km from Almaty, with a picturesque view of the mountains of the Zaili Alatau. Here they breed sheep, engage in beekeeping, take care of horses and accept guests from different countries. & Amp; nbsp; for Zhanar, indigenous Astana, moving to the south, in rural areas, was a difficult decision. Thanks to the knowledge of three languages, she built a career in the government, held positions in the press services of the Ministry of Foreign Affairs and the Ministry of Finance, and brought up with her husband. The metropolitan life with official meetings and negotiations was close and understandable to her. ~ 60 > when Kanatbek spoke about changes – about life away from the capital and his own farm – Zhanar supported his idea. This step was not easy, but quite natural for Zhanar, because the family was always the main priority for her. “Despite the fact that I am accustomed to the rhythm of the capital, the state apparatus, I believed that the main thing is to be together and create the future in which our family will be truly happy,” Jeanar shares. H2 > desire to learn first of all. The couple bought a piece of land in the Almaty region. It was a neglected territory with potholes, on which there was only a dilapidated house. Kanatbek had no experience, nor knowledge in agriculture, nor Kanatbek, but there was a desire to study. ~ 60 > first step was the soil restoration. Then they bought a tribal herd of sheep of the gempshire-Suffolk breed, which are about a thousand on the farm today. Later there was an apiary, which now has 400 bee families, an apple garden where chemistry is not used, and natural jam and apple cider vinegar are made of collected fruits. Horses were brought for the soul – without them, life on the farm would not be so complete. Zhanar shares that in a few years with their spouse they went a difficult path from the “white collar” to experienced farmers. “Earth needs to be loved with all your heart. She teaches patience and generously thanks for this, ”she says. Farm for Zhanar are primarily people. Eight people from among local residents work on the farm: veterinarian Galia, engineers Rashid and Zhanibek, shepherds of Sardar, Alisher, Bobosher, manager of the Azamat and the Feruz beekeeper. Each of them is not just an employee, but part of a large family. They celebrate the holidays together, support each other. while Zhanar talks about the farm, the beekeeper Firuz, examines the hive – at the end of February, the bees are still hibernated, but very soon they will recover at the flowering flowering Luga. support for loved ones The support of loved ones also played a huge role. The eldest son Zhanar lives in Hong Kong and helps to develop export of farm products. Younger children study at a school in Almaty, but every summer they spend on a farm, adopting the experience of parents. Parents of Zhanar also provide family support. Her mother Marias often comes from Astana to help her daughter. Social responsibility to society is important for society. With Kanatbek, they launched a charitable initiative of kurban-online.com, in which they help socially vulnerable families. In 2024, 300 of them received food support in the form of meat. In addition, charitable agricultural agricultural agricultural agricultural people and children from complex families were organized on the farm. 62 ~ development of ecotourism Recently, Zhanar is actively developing ecotourism. In 2024, six yurts were installed here, and guests from Bangladesh, Belgium, Brazil, Italy, India, China, Malaysia and France were already coming here. On the farm, they do not just relax, but join the local culture: they try fresh honey and traditional dishes, help to care for animals, and learn about Kazakh life. Now the seventh yurt is being prepared on the farm, and for comfort the guests have equipped an open gazebo with the tops, cafes, toilets and prayer – a special room for prayers. With the beginning of the tourist season, which starts in April-May, Zhanar is ready to receive new guests and hopes for cooperation with local tour operators in order to develop ethno-turism in the region. Almaty region where the farm is located, is the tourist center of Kazakhstan. Near the mountains of the Northern Tien Shan, the Charynsky canyon, singing velvet, mountain lakes Kolsai and Kayndy. Zhanar says that modern travelers are interested in not only natural beauties, but also live impressions, acquaintance with the traditions and lifestyle of local residents. She also lists problems in the development of ecotourism – weak infrastructure in rural areas and orientation exclusively on mass tourism, and not to niche directions. create a quality product 60 > “We need not only attract tourists, but also create a quality product for them where nature and authentic life will be combined,” says Zhanar. in 2024, Zhanar became one of the 25 participants in the mentor program, organized by the UN Development Program, which supports rural women in the development of ecotourism. She notes that the program helped her look at her farm as part of the global movement. “The program gave me valuable knowledge in strategic planning, marketing and analytics. But the main thing is that I found like -minded people, women who also build business on Earth, ”says Zhanar. 60 > Zhanar shares plans for the future. With their spouse, they intend to develop the farm as an environmental project. One of the steps is the transition to cyclic production. Recently, a biogas installation was installed here, and soon it will begin to process waste in biofuel. The next stage is the processing of wool so that the farm becomes completely non -waste. 60 > “We cannot relate to resources thoughtlessly. Climate change is a reality, and sustainable entrepreneurship is not just a trend, but a necessity, ”is shared by the opinion of Zhanar. Biodegor protection ~ 60 > 62 > 62 > 62 > 62 > 62 > 62 > 62In parallel with the development of female entrepreneurship in Kazakhstan, the initiative to finance biodiversity (biofin) has developed a national standard in the field of ecotourism, which will be valid since June 2025. The standard will make it possible to form a responsible approach in the tourism industry: minimize the negative impact on nature, maintain biodiversity, introduce “green” technologies and rationally use resources to make traveling more sustainable. It is these criteria that is the Farm Zhanar, which is focused on stability in tourism and agriculture. While Zhanar is developing a farm and ecotourism, large -scale changes in the approach to sustainable tourism in Kazakhstan are in parallel. From June 2025, the national standard in the field of ecotourism, developed as part of the initiative to finance biodiversity, will begin to operate. The standard will make it possible to form a responsible approach in the tourism industry: minimize the negative impact on nature, introduce “green” technologies and rationally use resources to make traveling more stable. 62 ~ Farm Zhanar today follows these principles – they take care of the Earth here, develop cyclic production, offer guests immersion in a traditional way of life and create an environmentally friendly tourist product. ~ 60 > 60 > Zhanar continues to develop family traditions, combat family traditions, care of land and striving for land and striving for land. sustainable future. With each new step – whether it is ecotourism, cyclic production or participation in global initiatives – she sees how her work becomes part of great changes. 60 > “I believe that it is important to leave the legacy behind. The older I become, the more I understand the relationship of man and nature, ”says Zhanar.